Meet Earle Combs, owner of VERITAS, a consulting business based in Boulder, Colorado, dedicated to helping customers find the right products to fit their needs. For Earle, it’s not just about selling gear—it’s about connecting people with tools that perform when it matters most.
When asked what moment on the job stands out most, Earle keeps it simple: “Helping customers find the right product.” It’s a reminder that real value comes from listening, understanding, and guiding others toward solutions that make a difference in the field.
Performance is at the heart of everything Earle does. It’s what drives his work and defines his approach to every customer interaction. “Performance,” he says, “is what I wish more people understood about this line of work.” To him, it’s not just a metric, but a mindset.
Outside of work, Earle’s found balance in the Colorado mountains, spending his free time outdoors doing just about anything that keeps him close to nature. That connection to the outdoors fuels his appreciation for quality equipment, especially safety gear. He runs the HHV ATE Gen2 helmet, knowing firsthand how the right protection can save lives.
For Earle, being part of the HHV community means more than just wearing the gear; it’s about helping others get into products they can trust and spreading that same commitment to performance and reliability that drives his own work.