In the heart of San Diego, California, you’ll find Cesar Sepulveda—an ironworker whose craft is as tough as the steel he ties and as meaningful as the skyline he helps shape.
Cesar got into the trades because of a neighbor who opened the door. Once he stepped in, he found a calling built on grit, skill, and pride.
As a rodbuster, Cesar describes his work simply and honestly:
“Being a rodbuster means putting in work most people can’t handle. It’s long days, heavy steel, and no shortcuts. It’s about pride—knowing the concrete don’t stand without the steel we tie.”
It’s demanding labor that blends strength with precision, and Cesar takes pride in the fact that his work isn’t just part of a structure, it is the structure.
Family: The Reason Behind the Work
Every morning, his motivation is the same: family. The early hours and long days in the sun all come down to providing for the people who depend on him.
A Defining Moment
For Cesar, one of the moments that sticks with him the most is the sense of pride in knowing that the buildings rising across his city have his handiwork at their core. He’s contributing to San Diego’s future, one beam and one tie at a time.
What People Don’t See
Ironwork is often seen as brute strength and hard labor, but Cesar wants people to understand the full picture:
“The amount of strength and IQ and common sense.”
It’s dangerous, technical, and requires more thought than many realize.
Why Safety Gear Matters
In a profession where one mistake can change everything, safety isn’t optional.
“Safety is important knowing I’m wearing the right gear that’ll help me come home to my family every day.”
Cesar wears the HHV Kevy Hard Hat, trusting it protect him so he can get through each day safely.
Pride in the HHV Community
Cesar has always admired those who served, and though his path didn’t lead to the military, being part of HHV means something deeply personal:
“I always wanted to join the service, but knowing I’m part of a veteran-owned company is everything.”
Through the #HHVFieldTeam, Cesar represents the hardworking Americans whose hands build the world around us: quiet professionals whose work becomes the foundation of entire cities.